On April 17, FACTbase, a team of students, alumni, and faculty entrepreneurs marketing a new technology that will save the oil industry and climate scientists time and money, won the grand prize of $25,000 at the seventh annual University of Massachusetts Innovation Challenge. Plate Technologies, which delivers precision instrumentation for rapid success of biological-cell-culture-based experiments, won $14,000 at the event, while Sweet Seat, pitching a premium bicycle seat that delivers comfort through design, took home $8,000. Not to be outdone, Sneakers for Success, a non-profit organization which uses the so-called “sneaker culture” of urban lifestyle to motivate under-privileged youth toward academic success, won three prizes totaling $8,250.